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Sales letter, boat shop


Dear _________________

Our Summer Sale is about to get underway and we want to remind you of the substantial savings we offer during this annual event.

For _________ weeks only, every boating accessory will be marked down by a minimum of _______%. All articles of clothing for the yachtsman and his mates will be marked down __________%. Every book on boating, from culinary to treasure hunting will be marked down _________ %. Need I say more?

This incredible sale begins on __________________________ (date and time) and will end at_______________________ (date and time). We know you won’t want to miss this one!





Sales letter, Bicycle shop


Dear ________________

Our records indicate that two years ago you purchased a bicycle for your son, _________________________ (name of child) for his birthday which falls on __________ (date)

If he is ready for a larger bicycle, you may wish to surprise him on his upcoming birthday with one of the beautiful models we presently have available in our shop which would be suitable for a young man of his age.

We do offer a modest trade-in allowance and, of course, will be happy to deliver the bicycle to your home in order to keep it “under wraps” until that special day.

Give it a thought and if you feel that ___________________ (name of son) would be pleased, come in to visit us at your convenience and I will show you our stock.