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Sales letter, bank


Dear ____________________

Let me take this opportunity to personally thank you for choosing our bank to handle your account. I know a great amount of care goes into choosing a banker, and your decision reaffirms my belief in the old fashioned ways of banking. We believe our depositors enjoy the personal contact they receive at each one of our branches.

Be assured that the personal banking concept enjoys our greatest commitment. We employ the latest technology in computers; however, we will never abandon our personal commitment to you, the customer and our greatest asset.

I hope you will investigate our trust services, and feel free to use any of the many services we have designed to make your banking experience as enjoyable and comprehensive as possible.

I have enclosed our latest financial statement for your review, along with a descriptive brochure of the many services available to you.

If I may be of any help in the future, please feel free to call upon this office.





Sales letter, Bank Trust dept.


Dear ____________________

The drawing of a will may not be something we look forward to, but the absence of one can create an incredible hardship on our loved ones.

There have been so many stories about individuals whose intentions could not be carried out due to the fact that they had never bothered to write a will or had never updated a will written many years earlier.

If you do not have a will or if you have one that does not express your current desires, we urge you to address this problem.

Please find our pamphlet and return card enclosed. We hope that you will find this information useful and helpful and encourage you to return the card to us if our trust department can be of assistance to you.