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Sales letter, accountant


Dear ________________

Enclosed are your completed _____________ (year) Tax Return and a copy for your records. Please sign the return where we have indicated, enclose your check in the amount of ______________ and forward to the ___________________ (name).

I believe that we could be very helpful in reducing your tax liability for the coming year if we were afforded the opportunity to be of service to you in the area of tax planning. We are, by nature, a conservative firm and steer away from tax shelters we consider questionable or borderline at best. There are a sufficient number of ways to safely shelter income that are both unquestionable and constitute prudent investments.

We would be very happy to discuss our tax planning service with you as soon as ____________________ (month and date) has come and gone, and there will be no charge for this initial consultation. At your convenience, simply call and make an appointment with my secretary. We will look forward to seeing you.





Sales letter 2, Equipment leasing


Dear ________________

Your business experience has already shown you some of the advantages of leasing needed equipment. Our leasing experience gives us a real edge in furnishing your firm some maximum advantages with a minimum of “red tape” and time delay.

We realize, as do you, that if structured properly, a lease prepared with your special requirements in mind and by a firm, such as ours, that is not just interested in your financial statements, but also in your growth potential and the nature of your business, will keep you in a profit making positions firmer and faster than any alternate financial arrangement.

Please contact us if you are even contemplating the future acquisition of additional income producing equipment and we will be happy to discuss your needs either personally or by telephone, whichever you prefer.

We know that when our business is good, your business is better.