Here is a sample of a welcome letter issued by a firm to its new customers

Dear [Name],

[Company’s name] would like to welcome you to our firm. We know that you will be extremely satisfied with our line of products and with the service we provide to our customers.

You are invited to purchase merchandise on our regular open-account terms, [set forth terms]. Our credit manager, [Name], will be happy to discuss any aspect of our credit policy with you, at your convenience.

I am enclosing our catalog and price list for your review. You will find that our prices are competitive and that our products are on the leading edge of industry trends. Throughout the year, we offer frequent discounts to our valued customers as both an incentive and a token of our appreciation. I hope that you will give us the opportunity to serve you in the near future.

Sincerely,