With welcome letters you tell others that you value them or their business. A right welcome letter can help you win friends and influence customers.
Tips to write a good welcome letter:
Your welcome letter should be short, inviting, and to the point.
Always use language that conveys your enthusiasm or appreciation.
Make your client or any personal relation appreciated and needed, with your welcome letter.
For potential customers provide useful information and your letter should convey the value of your purpose.
Try if necessary to include an invitation with your welcome letter, to a special event for your business. This letter is very important, as it can be an effective way of promoting products or services you offer.
In case when welcoming a new business, you may wish to invite the reader to participate in your organization or association. It may also be appropriate to offer whatever specific assistance you are willing to give.
In corporate world welcome letters can be used to establish new positive associations and friendships, with other businesses and consumers in the area.