Dear [First name],
Guess who's dropping in at the agency this weekend?
None other than the maverick Neil French himself!
No stranger to controversy, Neil will be interviewed in person by our equally unconventional Group Creative Director, [Name].
You may already know Neil recently wrote Sorry for the Lobsters (available only on www.NeilFrench.com), which he claims is not an how-to book.
[Name] begs to differ.
If you are a copywriter, as [Name] still prefers to think of himself, then the book is as much to die for as the interview.
[Name] will grill Neil about the "process" he follows to churn out killer copy that is not only out of this world creatively but also gets the cash register ringing.
Bring your copy of Sorry for the Lobsters along with you. Neil will be happy to autograph it for you.
Another reason why the weekend will be more exciting for you is because copywriters from all across our network will be in attendance. It will be a once-in-a-blue-moon chance to rub shoulders, exchange notes and network with your peers.
Come hungry. Both for food and advertising wisdom.
If you wish, you can stay behind and help your colleagues party all night after the interview and dinner.