Lead Generation Sales Letter

Write this type of letter when you are communicating information about lead generation. You will likely need to modify this letter sample at least somewhat so that it most closely matches what you want to communicate. Include in your letter any pertinent details.

[Your letterhead, if desired; if not, your return address]

[Date of letter-month, day, and year]

[Recipient's first and last names]
[Company name]
[Street or P.O. box address]
[City, State ZIP code]

Dear [recipient's name]:

I just wanted to ask for a moment of your time to talk about a topic that interests both of us: lead generation. I would like to explore with you the possibility of us developing a joint venture, whereby we help each other generate leads so that we ultimately both also generate more sales. I think it would be a lucrative endeavor for both of us.

Would you be interested in discussing this? Please give me a call or send me an email to let me know when would be a good time for you to talk about this lead generation idea. I have some time available in my schedule within the next two weeks or so, so I'm sure we can find a mutually agreeable time to talk. I look forward to hearing from you and to seeing how we can create a win-win situation for sales lead generation.




[Sender's first and last names]